Casa de las Américas (Umberto Peña), "Guinovart expone en la galería latinoamericana de la Casa de las Américas," 1972. Offset poster, 28.5" × 20"

Casa de las Américas (House of the Americas) in Cuban posters refers to one of Cuba's most important cultural institutions, established in 1959 shortly after the Cuban Revolution.

Organizational Mission

Casa de las Américas was founded to promote Latin American and Caribbean cultural unity and artistic expression. The organization serves as:

• A cultural center for Latin American arts and literature
• A publisher of books, magazines, and cultural materials
• An exhibition space for regional artists
• A coordinator of cultural exchanges across the Americas

Role in Poster Production

Casa de las Américas produced posters to promote:

• Art exhibitions featuring Latin American and Caribbean artists
• Literary contests and cultural competitions
• Cultural festivals and artistic events
• Educational programs and cultural workshops
• International solidarity within the Latin American artistic community

Poster Examples

Representative posters from Casa de las Américas include:

• "Encuentro de plástica latinoamericana" (Latin American plastic arts encounter)
• "La América del Che" (Che's America) - cultural/political themes
• Various exhibition announcements featuring regional artists
• Cultural event promotions and artist retrospectives

Historical Significance

Casa de las Américas was among the key agencies renowned for poster production during Cuba's golden age of graphic design (1965-1980s), alongside ICAIC, COR, and OSPAAAL.

Unlike other Cuban poster-producing organizations focused on domestic politics (COR) or international solidarity (OSPAAAL), Casa de las Américas specialized in pan-American cultural promotion, using posters to foster artistic connections and cultural identity across Latin America and the Caribbean within the revolutionary framework.

The organization continues to operate today as a major cultural institution in Havana, maintaining its mission of promoting regional cultural unity and artistic expression.