ICAIC (Eduardo Muñoz Bachs), "Por Primera Vez." 1968. Silkscreen poster. 30" x 20"

ICAIC stands for:

Instituto Cubano del Arte e Industria Cinematográficos (Cuban Institute of Cinematographic Art and Industry)

ICAIC was formed less than three months after the new revolutionary state came into power. Also known as the Cuban Film Institute, the ICAIC was part of an effort to educate the populace by providing access to the arts. It was founded under the belief that cinema is uniquely powerful in its ability to disseminate ideas to a popular audience.

ICAIC would come to be Cuba's only producer of national films and sole importer and distributor of foreign films. Starting in 1961 the cine móvil (mobile cinema) program sent mobile projection units to remote areas of the countryside, where the illiteracy rate could be as high as forty percent and many lacked electricity.

Founded in 1959, ICAIC published one poster a week in the 1970s, producing 3,000 posters for movies and art events in and outside of Cuba.

ICAIC was one of the most prolific and important Cuban poster-producing organizations, creating film posters and cultural promotional materials as part of Cuba's revolutionary cultural program.